A series of comedic films created for Heineken's 'Hello Beer' app.

Cookery shows, sports coverage and corporate videos were all used as reference points for twenty one films spread across eight courses.

They were designed to educate bar staff on a variety of topics such as how to pull the perfect pint, maintain a cellar and how to tell an I.P.A. from a stout.

You can watch some of the films from the following courses above and below – Cellar Skills, Know Your Beer and Perfect Pour.